I heard some talk on cable news this morning that McCain is considering firing his campaign manager. It was Joe Scarborough on MSNBC's Morning Joe who said that.

I don't see how this move won't be seen as a desperate stunt...  All last week he runs a dirty campaign, and now he's going to be "mavericky" about it and change his mind?

That just feeds into the "unstable, erratic" problem he is having.

good how is THAT not erratic

3 weeks before the election, and you say ok, I need a redo,

My Name is John McCain and I am running for President.

will he pick a new VP? lol they need to face it they lost. Ayers didn't work infact it blew up.

who would have guessed, character attacks during the worst economic crisis in a while.

nice try John.

You can't throw your entire campaign overboard.  It just doesn't work like that.  What's the message there, "Ignore everything I've said so far because I either haven't meant it or I haven't been control of my own message.  Anyhoo, vote for me."?

Can you Sister Souljah yourself?

You can't just save your campaign in May and reload when everything goes to hell.

It would be pretty awesome if you could do that, but I'm pretty sure that would destroy the space-time continuum.

Clearly, McCain broke his own message this weekend, when he told those people Obama was decent. At the time, I'm sure his campaign was like "NOOO!!! WHAT ARE YOU DOING!?!".

Then, lo and behold, people start treating McCain like a good guy again. Obama thanks him. The media chimes in with "THIS is the McCain we knew". McCain regains the moral ground to the extent that Rep Lewis comments are construed negatively by the MSM.

And his campaign goes "WTF. You..like us? Really?". So now they have a nascent narrative, that McCain's innate integrity made him go all "mavericky" on his handlers. He broke out. He's BACK. They didn't invent this, they discovered it, based on this weekend's events. It's organic to actual reality, and so will pass the smell test for many.

Let's face it...the MSM still likes McCain. They are deeply disappointed in him, but most of them still believe he's a good man at his core. They would not only eat up this new "the good man returns" narrative, it would reassure many of them that all is right in the world. They WANT it to be true.

Now, we might ask - why change narratives 22 days out? The answer is - why not?? It's not like the old strategy was working. The farther down you get, the more you use high-risk, high-payoff moves. Sticking with a losing strategy is the LAST thing they should be doing at this point.

Obviously I find this to be an erratic and schizoid move.  That said, he's made whatever "gains" he can from negative campaigning.  Might as well go "nice" and try to bring his favorables up.

Ain't gonna work, but it can't make things worse for McCain.

THe McCain campaign reminds me of my old car. Constantly stalling and starting.

It's starting to spread, we are going to watch them lightswitch back and forth from ACORN to Capital Gain Tax cuts to "Man of Mystery" Obama, when all the polls show if you're not senile or a red-neck idiot, you take a look at the stage and you see a smart thoughtful man who seems to have a good idea of what is going on and another erractic overamped fellow that looks like he needs a vacation more then being thrown into the maelstrom.

McCain seems totally focused on the campaign, Obama seems focused on what is happening in the country.

They can see it coming, they are praying for some external event to turn the tide, and that is a fearful position for a campaign, waiting for the deus ex machina to sweep down from Mount Olympus to save the day...

The election is in less than 22 days.  There is nothing that can be done now.  What we need to start thinking about is what the GOP will do after the election and before BO take the oath to undermine his presidency.  All you have to do is look back at 1992 to see what they did to clinton.

And the truth is liberal LET them do it.  We let the GOP bully us time and time again to undermine clinton's agenda and because of that, and the banking scandel, we lost a great chance.

The DNC has to be ready to say f-you to every bullshit demand that is going to be coming down the pike.  No independend investigators, no committee investigations, no anything.  We won you lost kiss my ass.  if they press doesnt like it we should freeze them out just like the GOP did the last 8 years.

david

The narrative, at the moment, is that McCain is losing.  A two-edged sword, to be sure, but a bummer for his campaign nonetheless.  At some point the media is happy to segue from the 'close race' bullsh*t to the tragic 'how the mighty are fallen' story and we may have reached that tipping point.

Given the apparent lack of direction within his campaign itself seems only a matter of time before the internal divisions become public property, it's pretty discouraging trying to 'reboot' and getting a blue screen all the time.  Out of money, out of ideas and out of time.  I think many of the McCain campaign, especially his running mate, already have one eye on the emergency exits.